GUIDELINES

LOGO

Logomark

COLOUR

RGB: 0 /0/0
CMYK: 100/100/100/100
HEX: 000000

RGB: 0 /78/211
CMYK: 100/63/0/17
HEX: CAC4B8

RGB: 255/255/255
CMYK: 0/0/0/0
HEX: DFDDD2

RGB: 0 /7/46
CMYK: 100/92/0/47
HEX: ECE2D8

RGB: 0 /78/211
CMYK: 100/63/0/17
HEX: F4ECE3

RGB: 255/255/255
CMYK: 0/0/0/0
HEX: F4F0E7

TYPOGRAPHY

Fraunces

LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Libre Franklin

REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Hierarchy

01 CHAPTER TEXT

02 HEADLINE 01 FOR BIG TEXT

03 This is the Headline 02 text size for titles and introductory texts, size can vary depending on the length and position of the sentence within the hierarchy.

04 This is the Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nec justo scelerisque, convallis ante dictum, luctus nibh. Morbi faucibus non nunc id malesuada. Aenean tempus sit amet ipsum eu tempus. In consectetur nunc ac vestibulum aliquet. Interdum et malesuada fames ac ante ipsum primis in faucibus. Maecenas dictum ultricies ultricies. In hac habitasse platea dictumst. Etiam dapibus consequat quam sed sagittis. In hendrerit, nibh vitae egestas elementum, orci justo aliquet est, ut venenatis erat dui in diam. Etiam at pharetra risus. Proin nibh urna, pretium eget risus non, aliquam porttitor ex. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae;

1. Chapter text

Libre Franklin Medium
All caps
Black

2. Headline 01 text

Fraunces Light
All caps
Black

3. Headline 02 text

Fraunces Light
Sentence case
Black

4. Body text

Libre Franklin Light
Sentence case
Black

PHOTO TREATMENT

Original photo

Reduce saturation to the minimum

Change photo blend mode to multiply over a shape filled in #F4ECE3

Create a cluster with the black & white picture and another one in warm tones.